A walk among bright shop windows and heartwarming words.
A poetic itinerary through the streets of the city center, where each stop is an invitation to slow down, smile, and be inspired by happy thoughts that speak of love, kindness, and humanity.
Like small works of art, the shop windows of over thirty participating businesses display original aphorisms curated by the Trento Tourist Board together with Riccardo Bertoldi, a Trentino writer and successful author for Rizzoli, and hand-drawn by the artist Silvia Benedetti.
A journey made up of words designed to engage citizens and visitors in a shared experience of beauty and inspiration. In participating stores, after each purchase, customers will receive a card with an aphorism to collect, while in restaurants, the phrases will adorn the placemats.
A dedicated map will guide you to discover the places and activities taking part in the project, transforming each stop into a small moment of emotion.
The walk leads to the “Angolo delle Parole” (Corner of Words) at the Giardino Magico powered by Dolomiti Energia in San Marco, where anyone who wishes to do so can leave their own thoughts inspired by the experience.
Every Saturday, there will also be a special guided tour, “Passeggiata d’autore alla scoperta di Trento” (An author’s walk to discover Trento), which will take you on a journey through the history of Trento, intertwined with the poetic itinerary along the streets of the city center.